Anticorruption campaign

client:

Vlada RH

industry:

government

service:

tv commercials

launch:

2009

info:

Luminus has been given an assignment to envision a creative anti-corruption campaign at the national level, aimed at raising the social awareness on the corruption issue and the fact that corruption is rooted in society. To convey the key message, we have developed a communication, creative and media strategy and a visual identity (logo) for the campaign of the same name. The slogan is 'Corruption – that’s not me’, and the fundamental message is ‘Corruption is the fall of society. Let us stop corruption’.