Guerilla campaign for the "Metalac" weightlifting club

client:
Dizački klub Metalac
industry:
sports
service:
guerilla/unconventional advertising
launch:
2009
info:
This mysterious weight appeared one morning in front of "Avenue Mall" on Dubrovnik Avenue in Zagreb. The writing on its surface saying "Do you think you can?" made this ordinary looking weight installed near a post in front of "Avenue Mall" interesting to every visitor and passer-by. The reason was that no one could lift it although several people have tried.
awards:
Creativity Annual Award, Festo Silver Bell, Magdalena